PRIVACY POLICY
Last updated: March 2026
1. WHO WE ARE
Firswood Properties LLC ("Firswood", "we", "our", "us") is a real estate advisory company registered in the Emirate of Dubai, United Arab Emirates. We are regulated by the Real Estate Regulatory Agency (RERA) and licensed by the Dubai Land Department (DLD).
Registered Address: Bay Square, Building 10, Business Bay, Dubai, UAE.
2. INFORMATION WE COLLECT
We may collect the following categories of personal information:
- Contact Information: Name, email address, phone number, and postal address provided when you enquire about our services, subscribe to our communications, or contact us through our website.
- Property Preferences: Information about your property requirements, budget, preferred communities, and investment objectives shared during consultations.
- Transaction Records: Details related to property transactions we facilitate on your behalf, including purchase agreements, tenancy contracts, and financial documentation.
- Technical Data: IP address, browser type, device information, and browsing behaviour collected automatically when you visit our website through cookies and similar technologies.
- Communication Records: Records of correspondence between you and our team, including emails, call notes, and meeting summaries.
3. HOW WE USE YOUR INFORMATION
We process your personal information for the following purposes:
- To provide real estate advisory, brokerage, and property management services you have requested.
- To communicate with you about properties, market updates, and services that may be relevant to your requirements.
- To process and facilitate property transactions on your behalf.
- To comply with legal and regulatory obligations, including those imposed by RERA, DLD, and applicable UAE law.
- To improve our website, services, and client experience through anonymised analytics.
- To maintain internal records and perform administrative functions.
4. LEGAL BASIS FOR PROCESSING
We process your personal data on the following bases:
- Contractual Necessity: Processing required to perform services you have engaged us for.
- Legitimate Interest: Processing necessary for our legitimate business interests, such as improving services and communicating relevant market information.
- Legal Obligation: Processing required to comply with UAE law, RERA regulations, and anti money laundering requirements.
- Consent: Where you have given explicit consent, such as subscribing to marketing communications. You may withdraw consent at any time.
5. DATA SHARING
We do not sell your personal information. We may share your data with the following parties where necessary:
- Regulatory Authorities: RERA, DLD, and other government bodies as required by law.
- Service Providers: Third party providers who assist in delivering our services, including property portals, CRM platforms, and payment processors. These providers are contractually bound to protect your data.
- Transaction Counterparties: Relevant parties involved in property transactions you have instructed us to facilitate, such as banks, developers, and legal advisors.
- Professional Advisors: Auditors, lawyers, and accountants engaged by us, subject to professional confidentiality obligations.
6. DATA RETENTION
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Transaction records are retained for a minimum period as required by UAE commercial and regulatory law. You may request deletion of your personal data at any time, subject to our legal obligations.
7. DATA SECURITY
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted communications, access controls, and regular security assessments.
8. COOKIES
Our website uses cookies and similar tracking technologies to improve user experience and collect anonymised usage data. You may configure your browser to refuse cookies, though this may limit certain website functionality. We use:
- Essential Cookies: Required for the website to function correctly.
- Analytics Cookies: Used to understand how visitors interact with our website (e.g., Google Analytics).
9. YOUR RIGHTS
Subject to applicable UAE data protection regulations, you have the right to:
- Request access to the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your personal data, where legally permissible.
- Withdraw consent for marketing communications at any time.
- Lodge a complaint with the relevant data protection authority.
10. INTERNATIONAL TRANSFERS
Your personal data is primarily stored and processed within the UAE. If we transfer data outside the UAE, we ensure that appropriate safeguards are in place to protect your information in compliance with applicable regulations.
11. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We encourage you to review this policy periodically.
12. CONTACT US
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
Firswood Properties LLC
Bay Square, Building 10, Business Bay, Dubai, UAE
Email: advisory@firswoodproperties.ae