Every recommendation we make is backed by transaction data, yield analysis, and submarket intelligence. We advise on property the way institutions manage assets: with evidence, not intuition.
Years in Dubai
Transactions Closed
Communities Covered
Billion AED Transacted
We sell on evidence.
Firswood Properties was founded with a single conviction: the UAE property market rewards those who make decisions based on data, not speculation. Since 2012, we have built a research led advisory practice that treats every acquisition, disposal, and tenancy as a quantifiable decision.
Our advisors are assigned to specific communities and maintain live databases of transaction history, rental yields, service charge movements, and developer delivery timelines. When a client asks whether a property is a good investment, the answer comes with a spreadsheet, not an adjective.
We serve private clients, institutional investors, family offices, and corporate buyers across 46 communities in Dubai. Our practice covers residential sales, commercial leasing, off plan advisory, property management, mortgage coordination, and market intelligence.
Regulated by the Real Estate Regulatory Agency (RERA) and licensed by the Dubai Land Department.
EVIDENCE OVER OPINION.
Every service we provide begins with verifiable market intelligence. We source data from the Dubai Land Department, our own transaction records, and proprietary research to build a factual picture before making any recommendation.
We track every registered sale, transfer, and mortgage across the communities we serve. When we price a property, we reference actual completed transactions, not listed asking prices.
Rental yield calculations are based on current achieved rents, not projected rents. We maintain a live yield tracker across our 46 covered communities, updated with each new tenancy contract.
Our quarterly reports break down performance at the building level: price per square foot trends, transaction volumes, vacancy rates, and supply pipeline. These reports are available to all Firswood clients.
We maintain delivery timelines, build quality assessments, and post handover performance data for every major developer operating in Dubai. This informs our off plan recommendations.
We value properties using comparable transaction analysis, not opinion. Each valuation references a minimum of 10 recent comparable sales within the same building or development.
Before recommending any investment, we assess market risk factors: upcoming supply, regulatory changes, macroeconomic indicators, and community maturity. If the data does not support the purchase, we say so.
Six practices. Each one underpinned by the same data infrastructure.
Direct relationships with the developers that shape Dubai. Early access to inventory, pricing, and payment structures.
We maintain active coverage across 46 Dubai communities. Below are the submarkets where we close the highest volume of transactions.
46 COMMUNITIES. ONE DATA SOURCE.
Market analysis, sector commentary, and advisory notes from the Firswood research desk.
A framework for evaluating off plan purchases using developer track record, build progress verification, and comparable resale data from mature projects.
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Projected rental yields rarely match reality. We moved to a model based exclusively on achieved rents and registered tenancy data. Here is what changed for our clients.
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Service charges are one of the most misunderstood costs in Dubai real estate. We analysed registered service charge data across 30 communities to separate fact from speculation.
Read More →“We asked three agencies to value a portfolio of seven apartments across Dubai Marina and JBR. Firswood were the only ones who referenced actual DLD transaction data for each building. The others gave us a range and a feeling. We went with the numbers.”
Family Office, United Kingdom
“Firswood advised us against purchasing two units in a development where comparable resale data showed consistent underperformance. No other brokerage would have turned away the commission. That is how we knew they were the right firm.”
Private Investor, Singapore
Whether you are buying, selling, building a portfolio, or need a second opinion on a deal, start with a conversation. Our advisors will bring the data.